Performance-based CPA and affiliate network with proprietary tracking and ad serving technology focused on lead generation.;The rapidly evolving Affiliate and CPA Marketing industry demands adaptable, customized tools to achieve peak performance. When Motive Interactive analyzed the most commonly used tools and 3rd party software, they found them to be inadequate, antiquated, and uninspired.;So they decided to build our own.;Advent 2.0 ™, Motive’s flagship performance marketing technology that is the power behind the CPA Network and Affiliate platform, was designed to maximize a publisher’s revenue and increase advertiser’s ROI.