All Irish Affiliates Review: Commission Rates, Payment Methods & Program Terms

All Irish Affiliates is the partner program behind All Irish Casino, an Irish-themed online casino aimed primarily at players in Ireland and the UK. That is the simple version. The complicated version, and the reason this All Irish Affiliates review is worth reading before you build a campaign, is that this is a single-brand, niche-market program whose commercial terms are largely negotiated rather than published. The rate you get is not the rate on a landing page; it is the rate your affiliate manager agrees to in writing.

So the biggest takeaway first: treat All Irish Affiliates as a specialist play, not a volume play. If you already own Irish or UK casino traffic, a tightly themed brand can convert better than another generic international casino. If you don’t, no commission percentage will rescue the fit.

What this review can confirm, and what you must verify yourself

I want to be straight with you about sourcing, because affiliate program listings across the web quietly recycle each other’s numbers for years after the operator has changed them. Publicly available material on All Irish Affiliates does not reliably pin down current revenue share percentages, sub-affiliate rates, minimum payout thresholds or the operating entity behind the program.

That means every figure in this article that touches All Irish specifically is flagged as “confirm in writing.” Where I give numbers, they are iGaming market norms for comparable casino programs, offered as a benchmark so you can tell a competitive offer from a weak one. Anyone quoting you a precise All Irish rate without pointing at a current terms document is guessing.

Here is how I’d structure the conversation with the affiliate manager, and what a reasonable answer looks like in this segment of the market.

The brand portfolio: one strong theme, limited spread

The All Irish affiliate program is built around a narrow brand portfolio rather than the ten-casino stable some networks offer. Ask specifically which brands sit under the same affiliate account, because that single answer changes your whole approach. A one-brand program means your entire campaign lives or dies on one casino’s conversion rate, bonus competitiveness and retention. A multi-brand program lets you rotate offers when one brand’s promotions go stale.

Also confirm the licensing position of whichever brands you promote, and for which markets. Irish-facing and UK-facing traffic carry very different advertising obligations, and the licence determines what you are allowed to say in your creatives. If you push UK traffic, your content has to meet UK advertising standards for gambling, full stop.

Commission structure and revenue share rates

How the revenue share actually gets calculated

A casino iGaming revenue share deal pays you a percentage of net gaming revenue generated by players you refer, not a percentage of their deposits. Net revenue is typically gross wins minus bonus costs, payment processing fees, game provider royalties, gaming duties and sometimes chargebacks and administrative fees. That deduction list is where good and bad deals separate.

Two programs can both advertise 35% and pay meaningfully differently, because one deducts only bonuses and one deducts bonuses, fees, duties and a flat admin charge. Ask for the exact deduction list in writing before you accept a percentage. A 30% deal with light deductions can out-earn a 40% deal with heavy ones.

Performance tiers

Most casino programs at this scale run a tiered structure keyed to new depositing players per month. You start on a base rate, and crossing a volume threshold lifts the percentage for that month. Two details decide whether tiers are useful to you or decorative: whether the higher rate applies to all revenue that month or only revenue above the threshold, and whether your tier resets every month or holds once earned.

For a mid-sized publisher sending a handful of depositors a month from Irish search traffic, a tier ladder that starts at 20 new players is effectively invisible. In that case, push for a better base rate instead of a better ceiling you will never reach.

Are CPA deals available?

CPA availability at single-brand programs is usually case by case rather than standing policy. If you want a flat fee per qualifying depositor, expect the manager to ask for traffic samples, geo breakdown and historical player quality before quoting anything, and expect qualification criteria attached, typically a minimum deposit and sometimes a minimum wagering volume before the CPA triggers.

Hybrid deals, a reduced CPA plus a reduced revenue share, are worth asking about if you are funding paid media and need cash back quickly while keeping some long-term upside. Just be aware that hybrids almost always come with longer review periods and tighter quality monitoring.

Sub-affiliate commission: nice to have, rarely decisive

Sub-affiliate commission pays you a small slice of the earnings of affiliates you recruit into the program, usually for the lifetime of their account or for a set period. In iGaming, 2–5% of the referred affiliate’s commission is the common range, and it is paid out of the operator’s margin, not deducted from the sub-affiliate’s earnings.

Whether All Irish Affiliates currently offers a sub-affiliate tier needs confirming with the program directly, since this is one of the terms operators add and remove quietly. If you do get an answer, pin down three things: the percentage, whether it applies to the sub-affiliate’s full lifetime revenue, and whether sub-affiliate earnings count toward your own performance tiers. The last point is often a no, which matters more than people expect.

Honest advice: unless you run a community, a Telegram group, a course or a media property that other publishers read, sub-affiliate income will be a rounding error. Choose the program on its core revenue share, not its referral tier.

Payment methods, thresholds and when money actually lands

Available payment methods

Casino affiliate payout methods in this part of the market cluster around the same short list: bank wire or SEPA transfer, Skrill, Neteller, and occasionally PayPal or crypto depending on the operator’s processors. For Ireland and the UK, SEPA and standard bank transfer are usually the cheapest route for larger balances; e-wallets suit smaller monthly amounts because they avoid wire fees.

Ask who absorbs the transfer fee. Some programs deduct it from your commission, some cover it, and on a €200 payout a €25 wire fee is a 12.5% haircut nobody mentioned.

Minimum payout threshold

Expect a floor somewhere in the €50–€100 range, often lower for e-wallets than for bank transfers. Balances under the threshold normally roll into the next month rather than being forfeited, but confirm that rollover language exists, and confirm what happens to an unpaid balance if your account goes inactive. Dormancy clauses that void small balances after six or twelve months are common across iGaming and easy to miss.

Payment schedule and processing

Monthly payment is the standard: the previous month’s commission is calculated in the first days of the new month and paid within the first half of the month. Processing then adds its own lag, usually same day to 48 hours for e-wallets and two to five business days for bank transfers. Build that into your ad spend planning rather than assuming money arrives on the first.

Supported regions and the restrictions that come with them

The brand’s positioning points squarely at Ireland, with the UK as the obvious secondary market, so that is where your traffic will convert best regardless of which territories are technically permitted. Get the accepted and prohibited geo list in writing, because sending traffic from a restricted country can mean unpaid commissions on players you genuinely acquired.

Affiliate residency is a separate question from player geo. Many programs accept publishers worldwide while restricting which player markets count. If you operate from outside the EU or UK, check both lists and check whether payouts are available in your currency.

Program terms that decide whether the deal is actually good

Three clauses carry more weight than the headline percentage.

• Negative carryover. If a referred player wins big, your net revenue for the month can go negative. Carryover means that deficit rolls into following months until it clears; a monthly reset wipes it. For small portfolios, reset is far safer, because one lucky player can swallow a quarter of earnings. If carryover applies, ask whether it resets after a set period.
• Player lifetime value. Confirm that revenue share is genuinely for the player’s lifetime and not capped at 12 or 24 months, and check the cookie window plus whether tracking is cookie-only or backed by server-side attribution.
• Inactivity and promotional restrictions. Many agreements reclaim accounts or stop commission after a period with no referred traffic. Separately, expect bans on brand bidding in PPC, trademark domains, incentivised traffic, spam and unapproved creatives. Use the marketing materials supplied in the affiliate dashboard unless your own creatives have been approved.

Getting started and setting up tracking properly

The application process follows the familiar pattern: submit your sites, traffic sources and target markets, get manually reviewed, then receive dashboard access with tracking links and creatives. Approval for an Irish-focused brand usually hinges on relevance, so a site with existing Irish or UK casino content gets through more easily than a brand-new domain with no traffic history.

1. Apply with your real traffic data, including geo split and monthly sessions. Inflated numbers get caught at the first payment review.
2. Get the commercial terms in writing: base rate, tier thresholds, deduction list, carryover policy, payout threshold and schedule.
3. Set up conversion tracking with sub-IDs per page or placement, so you can see which content produces depositors rather than just clicks.
4. Run one campaign for a full 60 to 90 days before judging it. Casino revenue share needs that long for retention patterns to show up.
5. Reopen the rate conversation once you have proven player quality. Managers negotiate with data, not with promises.

One last thing that is not optional. If you promote to Irish or UK audiences, your content has to carry correct age restrictions, responsible gambling messaging and links to support resources, and it must not imply that gambling is a way to make money. Compliant affiliates keep their accounts and their rankings; the other kind lose both. For wider context on structuring deals and comparing operators, work through our other casino affiliate program reviews alongside this one before you commit your best traffic to a single brand.